© 2019 Negativ VA, s.r.o. All images are legally protected under international copyright law. Copyright owners are Branislav Marsalek and Michal Decker. Any use of visuals (including, but without limitation, any copying, distribution, reliance or any other use) are possible only after written agreement with Negativ VA, s.r.o. All images were created from 2014-2019. Negativ VA, s.r.o. is registered in Czech Republic with registered number 067 94 483. Terminology: negativ, das (German) Photography, Film (analogue photo reproduction) In photography, a negative is an image, usually on a strip or sheet of transparent plastic film, in which the lightest area of the photographed subject appear darkest and the darkest areas appear lightest. This reversed order occurs because the extremely light-sensitive chemicals a camera film must use to capture an image quickly enough for ordinary picture-taking are darkened, rather than bleached, by exposure to light and subsequent photographic processing. Site Credits: Website in collaboration with Erno Forsström. Branding, design and typeface by Neubau.